Le-Vel Thrive has introduced a brand new product just this week, called Black Label DFT.
And it’s a good time to be a sponsor.
And that’s what they did for Haddonfield Symphony. If you haven’t heard of Le-Vel’s unique system of delivering nutrients through the skin, then DFT won’t mean much to you, but it’s worth a closer look.
DFT stands for “Derma Fusion Technology” and it’s Le-Vel’s way of saying some of their products are released to the body through unique skin patches. Consumers wear the patches on their arms and nutrients, anti-oxidants, pro-biotics and amino acids are delivered directly to the bloodstream.
Sounds futuristic but 2 million customers and almost $400 million in annual income say it’s definitely in the here and now, and people love it.
The new Black Label DFT represents Le-Vel Thrive’s latest rendition of the DFT technology, and was launched August 17, 2015, as noted in this press release. The product brings new design and new technology plus a new formula to the rodeo for the Le-Vel roundup of Thrive products. They include:
- Thrive M (formula for men)
- Thrive W (formula for women)
- Thrive MW (premium lifestyle mix)
- Thrive O (Premium Lifestyle DFT)
Products come in a variety of forms: capsules, the DFT, and powders. Other Le-Vel products are: Derma Fusion Technology foam, Activate, Boost, Balance, Move and Rest.
Most Successful Launch in Le-Vel’s History
CEO of Le-Vel Jason Camper stated that this week’s launch was the most successful new product launch in the history of the company, which spans three years now. Part of that success can be attributed to the very design of Thrive products. They come in single-serve packets which happen to be very convenient for the consumer, but also for the independent distributor of Thrive products.
Those little Thrive packets are easy to give out and easy to link back to the product, as each features the product and company name. The serve double duty, as both samples and advertisements for the product. Once people try Black Label DFT they’re going to want the get their hands on more of it.
In fact, the launch went so well Black Label DFT sales reached over a million dollars within just hours after the release on the 17th. The sales were massive, as were the positive reviews that came pouring in shortly thereafter.
Founders Jason Camper and Paul Gravette founded the Le-Vel company to be a product-driven company that focused first and foremost on quality ingredients to support their consumers’ health, wellness, and fitness goals. The DFT technology is patent-pending and sets the company apart from any other on the market in this highly competitive market (like Nerium).
That’s no small feat, since the size of the supplement market is growing every year: at an average rate of 4.5%, according to one source. In fact, it’s one of the fastest-growing markets in the world and revenue in the U.S. alone tops tens of billion dollars per year. Worldwide, the general population is turning to these products, which in the past were practically the sole domain of body builders.
The aging population (Baby Boomers) also contributes to the phenomenal growth in this area. Le-Vel Thrive couldn’t be in a better position with their new product launch.